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As eCommerce continues to reshape our shopping experiences and consumer expectations, businesses are racing to upgrade their operations and improve customer experiences. Alex Schultz, VP and CMO of CMO at Meta says that maintaining a 20-30% retention rate in your online store is a decent indicator of success in your industry. Investing in good packaging is one innovative way to attract and retain customers.
This blog will highlight some trending eCommerce packaging solutions to increase marketing results.
As eCommerce grows unabated, a Forbes report shows that 24% of all retail purchases will be online by 2026. This increased demand for online shopping has resulted in tons of packaging waste accumulating in landfills. As a result, efforts on sustainable eCommerce packaging practices will only intensify in 2024.
Reports show that global demand for sustainable packaging materials will soar to US$ 490.5 Billion by 2034. Consumers, increasingly aware of their environmental footprint, now demand eco-friendly solutions, driving this trend.
For decades, companies assumed packaging had to be colorful and bold to capture customers' attention. However, research paints a totally different picture. Brands increasingly opt for minimalistic, streamlined designs that appeal more to their customers’ hearts.
This “less is more” approach has quickly gained traction in the last five years and has become a contemporary buzzword. It pairs the packaging materials and design elements to create a positive customer experience.
Customers identify minimal product packaging designs as reliable and genuine, freeing their minds to focus on the product. Besides portraying an image of purity and sophistication, simplistic packaging designs are more environmentally friendly and sustainable.
Nutella is a good example of a brand that captures the customer’s attention using a central product name on a white label and a memorable picture of the tasty Nutella we’ve all come to love.
This trend has been on the horizon but is exploding in 2024. eCommerce businesses will increasingly embed QR codes to help their customers unlock a trove of digital content. Customers can scan packaging to access instructional videos, detailed product information, and engaging social media content.
Other brands are leveraging Additive Manufacturing or 3D printing to create custom packages that fit perfectly around the product, saving space and optimizing the shipping process.
FedEx and L’Oréal are popular brands pioneering this shift by investing in 3D printing facilities to achieve sustainable goals while enhancing their customers’ unboxing experiences.
Customized packaging has become popular in 2024 empowering eCommerce brands to make each package memorable. Maybe you are shaking your head and mumbling “Customization is too expensive!” Think again. You don’t have to incorporate premium elements. A custom sticker or simple thank you is sometimes all you need to impart that customized touch.
Remember the "Share a Coke" campaign, where Coca-Cola printed people’s names on soda cans and bottles? According to a Wall Street Journal report, Coke’s campaign was so effective in raising demand that it reversed a 10-year consumption decline in the US.
Consumer satisfaction and brand loyalty are reshaping the modern eCommerce landscape. For many online brands, staying updated on trending eCommerce packaging solutions has become a matter of survival. Implementing these eCommerce packaging solutions guarantees safe product deliveries and brand experiences that linger with your consumers for years.
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