City Hero
SaaS

Travis Gartner2

Managing Director

Company Frontline Partners

Please introduce your firm and describe your role within it.

I’m a partner at Coogan Smith LLP. We are a full-service law firm based in Attleboro, Massachusetts, serving clients across Southern New England. My role focuses on legal work, client relationships, and firm operations. I help set priorities, guide strategy, and make sure our work stays consistent with our standards. We’ve been in continuous practice since 1946, so part of my job is stewardship. I’m responsible for decisions that affect clients today and the firm decades from now.

What is your firm’s core operating model?

We operate with an in-house team. All legal work is handled by our attorneys and staff. We do not outsource legal judgment. We may use external specialists for limited, non-legal functions when needed, but client matters stay inside the firm. That structure keeps accountability clear and communication tight.

How does your firm differentiate itself in a crowded legal market?

We combine local knowledge with full-service capability. Many firms do one or the other. We handle a wide range of matters, but we do it with deep understanding of local courts, boards, and communities. We also work in long time horizons. We assume clients may come back years later, or bring their children or business partners. That affects how carefully we advise.

What industries or sectors do you primarily serve, and how has that changed?

We serve individuals, families, small to mid-sized businesses, and public entities. That mix has stayed fairly stable. What has changed is complexity. Business matters now touch zoning, employment, and regulatory issues more often. Families face more layered property and estate concerns. Our scope evolved to match that reality.

What services are clients most often coming to you for today?

We see steady demand in real estate, business matters, litigation, and municipal work. Clients often come in with one issue that quickly connects to others. For example, a property deal may raise zoning or permitting questions. Our structure allows us to address that without handing clients off.

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