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Growing your company’s revenues can be an exciting milestone worthy of celebration. Aside from the obvious financial perks of scaling, it indicates that you have achieved product-market fit.
So, how can you get to this point? Fortunately, you can learn from entrepreneurs the best practices for scaling your business to a six-figure salary.
According to Christina Langdon, a high-performance consultant, the foundation for scaling your business to a six-figure salary begins with having the right mindset.
“You need to shift your focus from running the day-to-day operations to a more strategic approach.”
This shift in thinking is a huge undertaking that will require effort and patience to happen
There is another factor, like your time, that you need to consider when scaling to a six-figure salary per month. Low-revenue businesses trade time for money, but as a 6-figure individual, time will become your most strategic resource, and you need to be shrewd when dispensing it.
One of the biggest six-figure salary tips for businesses is doing lots of marketing and doing it all over again, tirelessly. When you are on the brink of giving up on marketing, that’s often when people begin to notice your brand. Repetitive marketing will get you far.
The marketing rule of 7 states that to remember your brand, a person has to encounter your message at least seven times. Now, for them to get to the point of wanting to do business with you, you must hammer that message more than seven times.
Bernadette Joy, a millionaire money coach, says that for her, the magic number for repetitive messaging is 10 to 12 times.
I've had acquaintances who’ve known my business for ages and only recently started to reach out as potential customers.
When asked, “Who is your potential client?” many people will quickly state, “EVERYONE is a potential customer."
While this might have been the case decades ago when your grandfather founded the company, in today’s competitive market, not EVERYONE who gives you attention or a dopamine rush is your ideal client.
Someone very specific is. And to grab their attention and solve their need, you’ve got to connect with them very specifically. This is valuable advice from scaling business books.
Picture marketing as using a delicate butterfly net to trap monarchs instead of casting it wide to haul everything in your path (remember the movie “Forest Gump and the Shrimp Boat?”). When placed in the right valleys and meadows, this finely woven net will trap and retain the exact "butterflies" you want.
Renowned motivational speaker Jim Rohn emphasizes the impact of the company we keep on our personal growth. This concept becomes clear when rapidly scaling your business to a six-figure salary.
If you want to take your business to a level it has never been before, you have to connect with people who have already hit the milestone you aspire to reach.
Sara Miller, CEO of Student Organ Donation Advocates (SODA), says that by collaborating with partners who shared the same goals but had different levels of strength, she was able to form longer-lasting relationships that brought more revenue, created visibility, and generated leads.
Scaling your business to a six-figure salary is not rocket science; just hard work! By following these best practices and being resilient, you’ll take your business to greater heights in no time.
