An Introduction To ChatGPT Prompting And Examples For Marketers

Digital marketing has become indispensable in modern business strategies, and companies globally are leveraging cool ChatGPT prompts to engage with customers, increase conversions, and gain a competitive edge. A LinkedIn survey showed that 75% of marketers want to harness the power of ChatGPT to enhance their marketing performance, but less than 50% are actively using it.

If you are curious about leveraging the power of ChatGPT prompts for digital marketers, you are in the right place.

Benefits of ChatGPT for Digital Marketers

Lowers costs

ChatGPT reduces the human resource cost of handling everyday tasks and frees the time needed to make more strategic initiatives.

Improves customer support

The platform automates customer support tasks by responding promptly to (FAQs),  resolving issues, and handling inquiries.

Enhances customer insights

ChatGPT can help collect and analyze customer interaction data, allowing businesses to optimize their marketing campaigns for optimal results.

Good for scalable marketing

ChatGPT can handle numerous inquiries simultaneously. It fuels content production and customer support scalability for businesses of all sizes.

Best ChatGPT Prompts For Digital Marketing Teams

1. Improve Bottom of The Funnel (BOFU) messaging 

Maurizio Petrone of PressHERO.io uses this prompt when he receives inquiries through his site and wants to close a sale quickly.

“Here is an inquiry from a potential client: [paste your prospect's message here]. Assume you are a marketing expert assisting in maximizing conversions. Improve this draft response making it  more persuasive, compelling, or friendly: [your initial brief draft].”

2. Generate viral social media content ideas

Katie Matthews of Legacero.com uses this ChatGPT prompt to generate ideas for her trendy TikTok content to promote her products. You can customize this prompt to the social media channel of your choosing.

“You are an expert on viral marketing. Take the role of a top-earning consultant to clients who want to build their business and promote their products on [TikTok]. I am a client, and this is my product [describe the product] for [define your ideal customer]. Generate a list of 30 [TikTok video] ideas I can make that will likely go viral. Align your response with my product, and resonate with the ideal customers.

3. Find peripheral topics for SEO

SEO is one of the best methods to create qualified inbound leads. But how do you write content for your site in a manner that doesn’t appear “sales-like”? Peripheral or indirect marketing is the answer.

Kevin Hwang from UltimateKilimanjaro.com uses this prompt to create peripheral content for well-ranked websites in any domain. 

“My business sells [describe your product or service]. Generate 50 trending and relevant topics that will attract massive traffic on Google but aren’t directly about [product X or service Y] itself. Also, provide two potential titles for each article, optimized to generate interest.”

Best Practices For Creating Effective ChatGPT Prompting Marketing

• Improve clarity: Be clear and specific in your questions to ensure ChatGPT’s responses align with your expectations.
• Add the human touch: Understand the limitations of ChatGPT, which can only partially replace human critical thinking. Use it to augment your creative process, but don’t eliminate the human touch from the process.‍
• Test results: Iterate and experiment with different inputs to find the perfect answer for your needs.

Conclusion

The best ChatGPT prompts for digital marketers are transforming how businesses automate customer support, generate ideas, and collect and analyze data. However, ChatGPT has limitations that one needs to consider carefully. Start with the above examples to maximize the AI’s potential.