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It takes years to build a brand and seconds for one angry tweet, fake review, or viral post to dent it. In fact, just one negative review can drive away up to 22% of potential customers.
And yet, many businesses still treat reputation management as a reactive chore…something to worry about after the damage is done.
But the smartest brands are flipping the script by hiring reputation management firms, which specialize in shaping perception, handling crises, and making sure their narrative stays in their control.
In this blog, we are featuring the top reputation management firms that are helping brands stay unshakable in a world that never stops watching, besides cleaning up the regular mess that brands leave unattended.
A PR firm that you can count on for reputation management is Otter Public Relations. Based in sunny Orlando, Florida (with a second base in St. Petersburg), Otter PR is not your run-of-the-mill agency.
Founded in 2019, they have grown fast with a lean but sharp team of about 50 people who know exactly how to get their clients in front of the right eyeballs. Think features in Forbes, Politico, The New York Times, and CNBC. Yes, those ones.
What makes Otter stand out? For starters, they do not waste time. Whether it is crisis control or reputation repair, they move quickly and strategically. If your brand needs a reputation upgrade (or rescue), they are the type of team that dives in, gets their hands dirty, and delivers headlines that matter.
Meet Baden Bower, the New York–based PR outfit which was founded in 2016 and now employs around 30–40 staff globally. What sets them apart is their “guaranteed publicity” model: they promise placements in outlets like Forbes, Business Insider, or Entrepreneur with a money‑back guarantee, plus a pay‑per‑story pricing structure.
Baden Bower’s bold approach helped them land more than 1,800 active clients and publish over 5,000 articles worldwide by mid‑2024. Still, Baden Bower’s rapid rise has sparked a lively PR industry debate. Some professionals warn their placement guarantees, especially those pitched under Forbes dot zone, may cross dubious ethical lines. Others applaud their innovation and accessible pricing.
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REQ is one of the few firms that truly gets how today’s media works, from podcast interviews to building thought leadership on social media. Headquartered in Washington, D.C., and founded in 2008, the company now boasts 100–250 employees across offices in D.C., San Diego, New York, Boston, and San Francisco.
They built their reputation on helping brands “own the news cycle,” integrating PR and digital advocacy to drive measurable outcomes, from product launches and IPOs to multi-million-dollar fundraising rounds. It works with clients in tech, government, real estate, entertainment, and finance, with big names like eBay, PayPal, and SolarWind. It offers the full toolkit, which includes PR, SEO, content strategy, branding, and even inbound marketing
5W Public Relations is a no-nonsense, full-throttle PR firm headquartered in New York City. Whether it is crisis comms, reputation repair, influencer strategy, SEO, or paid media, 5WPR delivers it all…and fast.
They’re no quiet players: they’ve snagged titles like “Agency of the Year” in the 2023 American Business Awards and were recognized by O’Dwyer’s as a top-tier PR firm, both in NYC and nationally. It was founded in 2003 by Ronn Torossian and has now grown into a team of 250–450 professionals with offices in Miami and NYC.
NetReputation is a US-based firm steeped in crisis control and online rehabilitation. It recognized by Newsweek as the “World’s Leading Online Reputation Management Company” in both 2020 and 2021.
Whether you're looking to erase inaccurate listings, suppress negative reviews, or rebuild ranking authority, NetReputation offers a full-stack service: reputation monitoring, branding, PR, SEO, content strategy, social media. And even Wikipedia help.
What makes them exceptional? Clients consistently praise their professionalism, pace, and empathy. After a deep dive to understand your needs, they create and publish high-value content on your owned channels.
Whether you're a scrappy startup, a scaling SaaS, or a high-stakes founder working your way to the spotlight, your online presence is already shaping how people see you. And as you know, one bad review or one well-placed headline can tip the scales.
In such scenarios, the reputation management firms we covered can clean up digital messes and help you build real authority, trust so you stay power in a world that Googles everything. So the question is not if you need reputation management. It is “who do you want in your corner when it counts?”
If you want to feature your reputation management agency on this list, email us or submit a form in the Top Choices section. After a careful evaluation, we’ll decide whether it’s a great addition.
It takes years to build a brand and seconds for one angry tweet, fake review, or viral post to dent it. In fact, just one negative review can drive away up to 22% of potential customers.
And yet, many businesses still treat reputation management as a reactive chore…something to worry about after the damage is done.
But the smartest brands are flipping the script by hiring reputation management firms, which specialize in shaping perception, handling crises, and making sure their narrative stays in their control.
In this blog, we are featuring the top reputation management firms that are helping brands stay unshakable in a world that never stops watching, besides cleaning up the regular mess that brands leave unattended.
A PR firm that you can count on for reputation management is Otter Public Relations. Based in sunny Orlando, Florida (with a second base in St. Petersburg), Otter PR is not your run-of-the-mill agency.
Founded in 2019, they have grown fast with a lean but sharp team of about 50 people who know exactly how to get their clients in front of the right eyeballs. Think features in Forbes, Politico, The New York Times, and CNBC. Yes, those ones.
What makes Otter stand out? For starters, they do not waste time. Whether it is crisis control or reputation repair, they move quickly and strategically. If your brand needs a reputation upgrade (or rescue), they are the type of team that dives in, gets their hands dirty, and delivers headlines that matter.
Meet Baden Bower, the New York–based PR outfit which was founded in 2016 and now employs around 30–40 staff globally. What sets them apart is their “guaranteed publicity” model: they promise placements in outlets like Forbes, Business Insider, or Entrepreneur with a money‑back guarantee, plus a pay‑per‑story pricing structure.
Baden Bower’s bold approach helped them land more than 1,800 active clients and publish over 5,000 articles worldwide by mid‑2024. Still, Baden Bower’s rapid rise has sparked a lively PR industry debate. Some professionals warn their placement guarantees, especially those pitched under Forbes dot zone, may cross dubious ethical lines. Others applaud their innovation and accessible pricing.
REQ is one of the few firms that truly gets how today’s media works, from podcast interviews to building thought leadership on social media. Headquartered in Washington, D.C., and founded in 2008, the company now boasts 100–250 employees across offices in D.C., San Diego, New York, Boston, and San Francisco.
They built their reputation on helping brands “own the news cycle,” integrating PR and digital advocacy to drive measurable outcomes, from product launches and IPOs to multi-million-dollar fundraising rounds. It works with clients in tech, government, real estate, entertainment, and finance, with big names like eBay, PayPal, and SolarWind. It offers the full toolkit, which includes PR, SEO, content strategy, branding, and even inbound marketing
5W Public Relations is a no-nonsense, full-throttle PR firm headquartered in New York City. Whether it is crisis comms, reputation repair, influencer strategy, SEO, or paid media, 5WPR delivers it all…and fast.
They’re no quiet players: they’ve snagged titles like “Agency of the Year” in the 2023 American Business Awards and were recognized by O’Dwyer’s as a top-tier PR firm, both in NYC and nationally. It was founded in 2003 by Ronn Torossian and has now grown into a team of 250–450 professionals with offices in Miami and NYC.
NetReputation is a US-based firm steeped in crisis control and online rehabilitation. It recognized by Newsweek as the “World’s Leading Online Reputation Management Company” in both 2020 and 2021.
Whether you're looking to erase inaccurate listings, suppress negative reviews, or rebuild ranking authority, NetReputation offers a full-stack service: reputation monitoring, branding, PR, SEO, content strategy, social media. And even Wikipedia help.
What makes them exceptional? Clients consistently praise their professionalism, pace, and empathy. After a deep dive to understand your needs, they create and publish high-value content on your owned channels.
Whether you're a scrappy startup, a scaling SaaS, or a high-stakes founder working your way to the spotlight, your online presence is already shaping how people see you. And as you know, one bad review or one well-placed headline can tip the scales.
In such scenarios, the reputation management firms we covered can clean up digital messes and help you build real authority, trust so you stay power in a world that Googles everything. So the question is not if you need reputation management. It is “who do you want in your corner when it counts?”
If you want to feature your reputation management agency on this list, email us or submit a form in the Top Choices section. After a careful evaluation, we’ll decide whether it’s a great addition.
