How To Tailor Content To Match User Intent With Longtail Keywords

SEO becomes straightforward once you learn the basics and master advanced tricks. Because the digital marketing landscape is always evolving, you should learn one or new things every day to help with your online visibility.

Longtail Keywords Definition And Examples

Have you seen those long and targeted key phrases that people use in search queries? Those are longtail keywords. They are longer than the typical keywords.

Examples of longtail keywords include “digital marketing company near me.”

You see, the short tail and most obvious primary keyword for an online marketing blog would be “digital marketing.”

However, replacing this search phrase with “digital marketing company near me” elevates content specificity and can increase conversions.

How To Improve SEO And User Experience With Longtail Keywords

Know your audience

Gather as many details as you can about the demographics, needs, and pain points of your target audience.

Understanding their interests and motivations can help you find content ideas that directly address their queries and deliver value.

Google Analytics is a great free tool for audience analysis. But you can also use paid tools like Hootsuite.

Do keyword research

The next task is finding long-tail keywords that are appropriate for your content. Try to find keywords that match your audience’s needs. Ahrefs is a great tool for keyword research.

Whenever you come up with a short phrase, just add three or more relevant words to it. You can make the additional words focused on  specifics, such as location, prices or features

For instance, if you are doing a fitness blog post but you want it to focus on adults, you might want to replace the general short keyword “fitness tips” with something like “beginner fitness tips for women over 40.”

Decode search intent

Once you have a list of possible long-tail keywords, you must decode what users want when they type them into the search engines. Unfortunately, only 39% of businesses use buyer intent in marketing. 

Understand what users want. Are they seeking information? Are they ready to buy? Or is there a problem that they need to solve?

Armed with this information, you can create content that hits the mark by giving them exactly what they need.

Create gold-star content

Use your chosen long-tail keyword to shape your content according to the user’s search intent.

Share necessary information with them, answer their pertinent questions, or give suggestions on how to overcome their challenges.

Apart from establishing your expertise in the subject, great content elevates engagement and conversations.

Use keywords sparingly

Don't stuff the keywords or throw the long-tail keywords wherever you feel like. That’s dangerous – Google may blacklist you.

Be a prudent marketer. Sprinkle keywords artfully throughout the content in ways that make the most contextual sense. Use the keywords in your title, subheadings, meta tags, and body.

Track performance 

Frequently check how effective your content is perfoming after adding long tail keywords. You can use tools such as Google Analytics. Track essential indicators like organic traffic, bounce rate, and conversion rates.

Conclusion

Your greatest weapon in the content marketing game is long-tail keywords. These keywords can help you produce content that your audience wants and establish you as the go-to expert in your niche.