TikTok Video Marketing Strategies for a New Brand

TikTok Video Marketing Strategies for a New Brand

To drive the biggest customer engagement with TikTok content, you need to understand the platform and track user habits. The average person spends an hour on TikTok daily. The platform ranks content based on factors such as hashtags, location, and language preferences. In this post, we’ll look at some of the most practical TikTok marketing strategies for new businesses.

Why TikTok?

TikTok has seen massive growth over the last few years. It has over 2 billion TikTok downloads on Google Play and Apple App Store, plus another 500 million active monthly users. This makes it more popular than Twitter in terms of users. 

Tips for Successful TikTok Video Marketing 

1. Target popular search terms

Use the right number of hashtags. Create relevant hashtags that relate to the latest trends, events, and popular personalities around your brand. Hashtags will help you unlock higher visibility for everything you post.

Your hashtags should be specific enough so your videos aren’t lost in the sea of content on the platform. But they should also be general enough so users can easily discover them. Don't over-rely on popular generic hashtags, though, they are often too broad and ineffective. 

2. Understand users

There are a million ways to tell your story on TikTok. But to improve your content performance, start small and track your performance progress. If you are using a business account, the platform gives you access to analytics that you can use to understand what users want. 

Tracking analytics will help you find out what excites your customers and how they truly feel about your brand.  You can then use this knowledge to implement the best strategies for content and customer experience on the platform.   

3. Work with influencers

TikTok creators are reputed as skilled narrators and strong brand representatives. So, it’s beneficial for your businesses to develop strong relationships with these people. They will help you build lasting relationships with your customers. 

You can discover the best creators for your campaign and budget in the TikTok marketplace. You can even transform organic content from creators into paid advertising through Spark Ads on the TikTok Ads Manager. 

4. Use filters, but sparingly

If you want your videos to stand out from the millions of other posts on TikTok, you need to tell more immersive brand stories using effects.  TikTok provides plenty of visual effects to make your videos unique.  

To start using effects on TikTok:

  • Tap the + icon to open up the camera
  • Click the “effects” tab to the left of the “record” button (here, you will have access to various filters to choose from)
  • Choose your desired filter, tap on it, and apply it to the frame
  • Exit the effects panels and start recording your TikTok 

5. Post daily

Your followers will be expecting you to post regularly, so have a bunch of videos ready and more saved for a later date. When posting, choose a time when your audiences are active on TikTok so that the content gets seen.

Find and use a consistent brand voice that reflects your values and ethos. You dont actually need to be selling stuff all the time - you will wear down your followers.  You can teach, entertain, motivate, and collaborate with other creators towards worthy causes.


TikTok is a great platform for building relationships with customers. But to be successful, you need to track analytics and post consistently. Also, be authentic and use creative effects to make your videos unique. With the right video marketing strategies, your business can have a successful TikTok presence.

Subscribe to our newsletter to get expert insights
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Read more about Marketing

Would you like to share your expertise with our audience?
Write for us
Write for us